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The Concord Children’s Shop opened for business on December 1st 1938. It was started by three Concord matrons to fill a “void” in the local children’s clothing scene by providing the finest children’s apparel that could be found. In 1940 Louisa Alcott Kussin, a relative of Louisa May Alcott, author of Little Women, assumed sole ownership of the business and she and her husband ran the store, for the next seven years, at various locations in Concord center.

In 1947 The Concord Children’s Shop opened at its present location on the Milldam, at 79 Main Street. Some few years later as the business expanded to include women’s clothing, the name of the business was changed to: The L.A. Kussin Co. Then in 1972 the second Kussin generation of son Fritz and his wife Gigi took over ownership and the name was changed yet again to: Kussin’s, Inc – The Concord Children’s Shop.

In 2005 The third generation of Kussin’s, daughters Louisa and Karen, assumed management of the business. Amidst much fanfare, including a bright new coat of yellow paint, the store name was changed yet again. When the new name of: Fritz and Gigi, The Children’s Shop appeared on the sign hanging adjacent to the front walk of the store, it was unanimously agreed that the new name was, by far, the best one of all.

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Modeled by James (great-grandson of the Fritz & Gigi founders)!

This wool melton dress coat with leggings and eton cap was sold by Fritz & Gigi — then The Concord Children's Shop — in 1940. It was discovered recently by one of our favorite long time "sales-reps" in an antique store in down east Maine and presented to us as a gift.

Replete with a Concord Children's Shop label, it is in wonderful condition — showing no visible stains, or signs of wear. Two leather elbow patches were added at some point — but other than that the set looks much like it did the day it was bought — 67 years ago. Testimony to the fine quality apparel we have striven to offer for sale these last 69 years.

Yours, Fritz